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Synthetic Data in Market Research: Opportunities and Risks
Synthetic data is transforming market research with speed & cost savings, but reliability depends on rigorous validation & transparency.

Dr. Rebeka Pop
22 min read


Blueprint of SaaSy: Preliminary Statistical Validation of Our Free B2B SaaS Audience Simulator
Explore SaaSy’s statistical validation, proving 95% accuracy & AI-driven insights for SaaS startups. Fast, free, and data-backed marketing.

Dr. Rebeka Pop
17 min read


2024 Year in Review by Enäks: Hard Work, Growth, and Bold Experiments
One year of Enäks: affordable market research, global recognition, AI tools, and a bold vision for 2025. Explore our journey!

David Pop
7 min read


Synthetic data - Beginners Guide 2025
Discover the transformative power of synthetic data! Learn how businesses leverage AI-generated data for innovation in marketing, machine le

David Pop
10 min read


How Much Does Market Research Cost?
Discover the true cost of market research, key factors that affect pricing, and strategies to get valuable insights without overspending.

Dr. Rebeka Pop
12 min read


The first publicly available Free B2B SaaS AI Audience Simulator - SaaSy by enäks
Free B2B SaaS AI audience simulator. Use AI to predict your B2B SaaS audience’s consumer behavior and gain insights into their preferences.

Dr. Rebeka Pop
4 min read


Client Toolkit for a Primary Market Research
Explore the market research process from a client’s perspective in four steps, highlighting key tips for clarity and success.

Dr. Rebeka Pop
4 min read


Enäks' Journey Through Q2 2024 - Constant Work, Growth, and Experiments
Enäks' Journey Through Q2 2024: Lead Generation; Beauty Industry Outlook; S2B Insights; Top Market Research Company; Gen AI & Experiments

David Pop
5 min read


Enäks' Journey Through Q1 2024 - A Quarter of Growth, Innovation, and Solidarity
Explore Enäks' dynamic Q1 journey in 2024, where we unveil groundbreaking market research advancements, innovative AI tools, and our steadfa

David Pop
5 min read


7 Consumer Trends for 2024
Discover 2024's consumer trends: Tech, society, environment reshape behavior. Brands adapt or risk irrelevance in this seismic shift.

Dr. Rebeka Pop
12 min read


Market Research for Startups: Where’s the Data You Need?
Market research transforms startup risks into growth opportunities. Find out how data can drive your success!

Dr. Rebeka Pop
11 min read


What is Customer Segmentation and Why Is It a Must-Have for Your Company?
Unlock 10-15% more revenue with customer segmentation! Dive into the art of personalization for higher sales and loyalty.

Dr. Rebeka Pop
20 min read


A Guide on How to Find Product -Market Fit
Ever heard the saying, 'Every cloud has a silver lining'? Well, in the world of business, finding that silver lining is what we call...

Dr. Rebeka Pop
12 min read


Decoding Customer Needs: Effective Analysis Approaches for Customer Need Analysis
Understanding and meeting customer needs have always been a challenge for businesses. From the mass production techniques of the early...

Dr. Rebeka Pop
8 min read


Market Research Small Business Opportunities: Get the Data You Need!
In a world where "research" often gets confused with a quick Google search, it's crucial to distinguish between the two.

Dr. Rebeka Pop
10 min read
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