Question 1

Do you specialize in a specific industry or market?

Accepted Answer

Yes. While we have experience across various industries, our core strengths lie in tech, SaaS, healthcare, finance, banking, retail, e-commerce, beauty, and automotive. We’ve worked with both B2B and B2C businesses and understand the nuances of each.

Question 2

Have you worked with companies like ours before (size, business model, sector)?

Accepted Answer

Absolutely. We've partnered with everything from early-stage startups to mid-sized companies and global enterprises with thousands of employees. Whether you're product-led, sales-led, or a mix of both, we’ve likely been there.

Question 3

Can you help with both strategy and execution, or just one?

Accepted Answer

We do both. We offer end-to-end services—from consulting and strategy development to hands-on execution, including fractional CMO support and ongoing campaign management.

Question 4

What’s your approach to understanding our audience and market?

Accepted Answer

We combine deep market research expertise, consumer behavior analysis, and the use of custom-built audience simulators. These tools help us uncover hidden insights that even internal teams may not have access to—ensuring we’re not just guessing but deeply understanding who you're selling to and why.

Question 5

How do you stay up-to-date with new trends, channels, and technologies?

Accepted Answer

We invest heavily in R&D, experimentation, and continuous learning. Some of our experimental projects have broken new ground—things that haven’t even been attempted by other agencies yet. We're not just up-to-date; we're helping define what’s next.

Question 6

Do you offer AI or data-driven services?

Accepted Answer

Yes. We provide AI consulting, custom model development, chatbot creation, AI audience simulators, and synthetic data solutions. These tools support better decision-making, customer engagement, and scale.

Question 7

What makes your approach different from other marketing providers?

Accepted Answer

It’s the mix of solid industry expertise, academic grounding, and real-world experimentation. We don’t just rely on playbooks—we test new ideas in real-time, invest in innovation, and consistently find smarter ways to grow.

Question 8

How do you handle rapid changes in direction or unexpected market shifts?

Accepted Answer

We’re agile by design. Our team adapts quickly, communicates transparently, and isn’t afraid to pivot. Whether it’s a new regulation or a market trend, we keep our clients ahead.

Question 9

Can you help us validate a product idea or market fit before scaling?

Accepted Answer

Yes. We offer market validation frameworks, target audience simulations, pre-launch testing, and messaging experimentation. Our research-first approach helps de-risk your idea and refine your positioning before scaling—saving time, money, and headaches.

Question 10

Do you provide research to back up your recommendations?

Accepted Answer

Absolutely. Every strategic decision we propose is grounded in data, consumer behavior insights, and validation models. Whether it’s launching a new market campaign or fine-tuning messaging, we back it up with quantitative and qualitative data.

Question 11

Who will we actually be working with day to day?

Accepted Answer

You’ll be in direct contact with Dr. Rebeka Pop and David Pop, the co-founders. Depending on your project scope, we may also bring in dedicated specialists—but your core points of contact stay consistent.

Question 12

How do you communicate and collaborate with clients?

Accepted Answer

We adapt to your preferences but typically use Slack, Notion, Loom, and Google Meet. We offer weekly or bi-weekly syncs, written recaps, async updates, and shared dashboards—so you’re always in the loop without micromanaging.

Question 13

How involved do we need to be in the process?

Accepted Answer

It depends on your capacity and preference. We’re fully capable of running independently with your OKRs and approval checkpoints, but we also welcome collaborative partners. You’re always invited in, but never required to micromanage.

Question 14

Can we see real examples or case studies of your past work?

Accepted Answer

Yes, we have several case studies spanning various industries and use cases—ranging from SEO, AEO (Answer Engine Optimization), Fractional CMO projects, lead generation, market and consumer behavior research, and audience research to CX automation and AI deployments. Feel free to reach out, and we’ll be happy to share the ones most relevant to your needs. You can also explore some of our case studies here: https://www.enaks.io/case-studies

Question 15

Do you offer any kind of trial period, pilot project, or initial audit?

Accepted Answer

Yes—we offer free initial audits to assess opportunities and give you a taste of our thinking before any commitment.

Question 16

What happens if we’re not happy with the results?

Accepted Answer

That rarely happens, because we put significant time upfront aligning on your expectations and goals. We also use iterative check-ins to ensure we’re always on track. Still, if needed, we revise, adapt, or recalibrate without hesitation.

Question 17

How long do your client partnerships typically last?

Accepted Answer

On average, around 12 months, but it depends on your needs. We take on project-based work, retainer models, and long-term strategic partnerships.

Question 18

Are you flexible with scope, timeline, or budget changes?

Accepted Answer

Yes. We understand priorities shift, so we’re open to adjusting scopes, timelines, and budgets—especially as goals evolve. Flexibility is built into how we work.

Question 19

Do you offer custom strategies, or is it a one-size-fits-all model?

Accepted Answer

Everything we do is custom-built. No cookie-cutter playbooks. Your goals, market, and product define the strategy—not the other way around.

Question 20

Can you plug into our existing marketing team or tools?

Accepted Answer

Yes. We can act as an extension of your team, working inside your systems and tools. Whether it's HubSpot, GA4, Notion, Figma, or custom CRMs—we integrate seamlessly.

Question 21

Do you work well with other agencies or departments we’re already using?

Accepted Answer

Yes. We’ve successfully collaborated with PR firms, internal design teams, dev teams, and even other marketing agencies.

Question 22

Can you scale with us as we grow?

Accepted Answer

Absolutely. Whether you're moving from startup to scale-up or expanding globally, we can scale services and teams to meet your evolving needs.

Question 23

Do you offer local, regional, or international capabilities?

Accepted Answer

Yes. We’ve worked across North America (US, Canada), UK, Ireland, DACH (Germany, Austria, Switzerland), France, Italy, the Nordics, Hungary, and Romania. Our network is international and culturally adaptive.

Question 24

What’s your process from onboarding to delivery?

Accepted Answer

Discovery & Audit
Strategy Alignment & OKRs
Execution Roadmap
Collaboration Kickoff
Delivery, Testing, Optimization
Review & Continuous Improvement
Everything is transparent, documented, and shared with you.

Question 25

How do you measure success and performance?

Accepted Answer

We define KPIs collaboratively. Whether it’s ROAS, MQLs, revenue, retention, or brand sentiment—we track it, report it, and optimize for it.

Question 26

Do you offer regular reporting or progress reviews?

Accepted Answer

Yes. We provide weekly check-ins, monthly reviews, and on-demand reports. You’ll always know where things stand.

Question 27

Can you show ROI or results from past projects?

Accepted Answer

Yes, and we’re proud of them. We've delivered up to 12x ROI, with an average of 4.9x across campaigns and industries.

Question 28

How do you ensure quality and consistency across all deliverables?

Accepted Answer

We have internal QA processes, detailed briefs, peer reviews, and strong creative standards. Every deliverable is aligned with strategy—not just a "task ticked off."

Question 29

Do you offer any guarantees or satisfaction policies?

Accepted Answer

While marketing can’t always be guaranteed, we promise accountability, transparency, and results-focused execution. We’re not satisfied unless you are.

Question 30

How long does it typically take to see results?

Accepted Answer

It depends on the service and market.
Paid Ads: 2–4 months
SEO/AEO/Content: Often within 3 months, but full traction may take up to 9 depending on budget, competition, and existing presence
AI or audience research: Immediate insights, long-term optimization We set expectations early and track progress continuously.

Question 31

What kind of ROI can we expect from working with you?

Accepted Answer

Our average ROI is 4.9x, with cases reaching 12x. Lower ranges (~3.9x) still outperform most industry benchmarks—especially in competitive or complex verticals.

Question 32

How do you align your goals with our KPIs or business objectives?

Accepted Answer

We use the OKR framework to co-define goals, then break them down into measurable KPIs. Everything we do ladders up to your actual business goals.

Question 33

Can you help us justify marketing spend to stakeholders or investors?

Accepted Answer

Yes. We provide forecasting models, impact reports, and business-case justifications to help you communicate ROI internally or externally—whether it’s for your board, VCs, or internal leadership.

Question 34

What is Enaks Marketing Intelligence?

Accepted Answer

We are a marketing intelligence and strategy company based in Budapest, serving clients across Europe, North America, and beyond. Inspired by the balance of the equinox, our work combines depth and agility, helping businesses align short-term wins with long-term growth.
Enaks Marketing Intelligence offer research, strategy, and AI-powered execution under one roof — and we back it all with agile workflows, academic rigor, and an eye for ROI.
Top 1% of research in Social Sciences (globally)
Founded by experts with global reach and academic roots
+1000 academic citations & 15+ global partners
4.8x avg. ROI across marketing engagements
Named Top Market Research & Marketing Firm by TrueFirms and Clutch in 2024 & 2025

Meet the Founders
Dr. Rebeka Anna Pop, CRO — PhD in Marketing, behavioral research expert, 800+ citations
David Pop, CEO — 10+ years of marketing leadership in tech, SaaS, retail & B2B

Frequently asked questions