Budapest, Hungary – August 13, 2024 – enäks (Enaks Market Intelligence Kft.), one of the top marketing research and consultancy companies in Hungary and Europe, has launched an unprecedented initiative to support SaaS companies and startups in boosting their marketing strategies globally.
On August 13, 2024, enäks officially released SaaSy, the first publicly available B2B SaaS audience simulator tool, offered completely free of charge.
“As always, we are dedicated and passionate about helping startups and businesses across the globe” said David Pop, CEO and co-founder of enäks. With a staggering 90% failure rate among SaaS businesses, often due to a lack of market need (which is directly linked to inadequate market research), enäks saw an opportunity to address this challenge with a free market research tool. SaaSy is designed to provide clarity on the preferences and needs of the B2B SaaS audience, enabling companies to develop products that meet verified market demand.
In today’s information-saturated world, the overwhelming availability of data has led to a paradox of choice. While having options is beneficial, too many choices can cause anxiety, indecision, and dissatisfaction. SaaSy simplifies this complexity by democratizing access to organized and synthesized information, while maintaining the accuracy and relevance of insights.
“Those who have worked with us or followed our journey know that we are committed to lowering the cost of market research on a global scale. In 2024, market research, especially primary market research, remains an expensive effort. While we significantly reduced these costs earlier this year compared to the global average, we made it clear in Q2—and continue to emphasize—that we won't stop there. We're pushing even further to lower these costs, making market research accessible to businesses, giving them a fair chance to compete with industry giants. Our AI tool provides insights into the behavior, preferences, and opinions of the B2B SaaS audience, helping decision-makers develop demand-proof product concepts, effective communication strategies, and optimal pricing,” added David Pop, CEO and co-founder of enäks.
SaaSy combines three layers of data pillars into a single knowledge base:
Layer 1: The foundation, containing secondary consumer behavior research data.
Layer 2: Contextual data, including industry and macro reports.
Layer 3: The voice of SaaSy, featuring community-generated insights or Voice of Experts data. This layer provides the latest opinions and insights from a C-Level Management audience, delivered instantly in just a few seconds.
“The SaaS industry is extremely dynamic and can consume you quickly if you don’t establish clear directions in marketing, business, or product development,” explained Pop. “In my 10 years of experience, I've seen a lack of unique approaches and boldness in SaaS because companies haven't invested in proper consumer behavior research or taken the time to understand their audience genuinely. As a result, 90% of these companies end up mimicking their competitors' communication style, marketing strategy, and business plan, rather than taking a bold approach that resonates with their audience. It’s no wonder that over 90% of SaaS businesses are failing. That’s why we made SaaSy available to the public for free—to give SaaS businesses a tool to better understand their B2B audience, reduce imitation, and encourage the development of unique offerings in this industry,” said David Pop, CEO and co-founder of enäks.
SaaSy’s primary objective is to provide insights into the consumer behavior of C-level management searching for B2B SaaS solutions. SaaSy functions like a one-on-one conversation with the average opinion of C-level managers, offering a combination of secondary consumer behavior research data and expert insights. This ensures both a quantitative and qualitative understanding of your audience's sentiments and style.
Key uses for SaaSy include:
Understanding the Decision-Making Process: Gain insights into how your audience thinks and behaves at each stage of their decision-making journey. This helps you tailor your approach to meet their needs and guide them toward your solution.
Recognizing Preferences: Discover the key SaaS product features your audience values most, ensuring your offerings align perfectly with their expectations.
Planning Communication: Identify the key decision-makers in the SaaS buying process and uncover their preferred communication channels. This allows you to craft targeted messages that reach the right people at the right time.
Planning Pricing: Understand your audience's purchasing power and set pricing strategies accordingly. Knowing their budgetary constraints helps you position your product to maximize value and accessibility.
“Those who’ve followed us closely knew that a tool like SaaSy would be available this year—we communicated this in our quarterly reports. While it was initially promised for release at the end of the year, Christmas came earlier than expected. Looking ahead, we will be working on a premium version of SaaSy that will be far more advanced than the free version. In addition, new experiments with AI and consumer behavior simulation are also planned, so I encourage everyone to stay tuned. We are doing these experiments and innovations for our users, making data more accessible than ever for smaller and mid-sized companies,” said Rebeka Pop, CRO and co-founder of enäks.
About enäks (Enaks Market Intelligence Kft.):
Enäks is a market intelligence company built on expertise, empathy, and ethical business practices. We provide data-backed marketing solutions that help businesses succeed in a competitive landscape. Our all-in-one marketing services are designed to cater to the unique needs and resources of all types of businesses.
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For a closer look at SaaSy and to learn more, please get in touch with us: