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What is Answer Engine Optimization (AEO), and how is it different from SEO?
AEO is the secret to attracting high-intent traffic from AI like ChatGPT & Perplexity—more engagement, more trust, and better results!

David Pop
7 min read


Synthetic Data in Market Research: Opportunities and Risks
Synthetic data is transforming market research with speed & cost savings, but reliability depends on rigorous validation & transparency.

Dr. Rebeka Pop
22 min read


Blueprint of SaaSy: Preliminary Statistical Validation of Our Free B2B SaaS Audience Simulator
Explore SaaSy’s statistical validation, proving 95% accuracy & AI-driven insights for SaaS startups. Fast, free, and data-backed marketing.

Dr. Rebeka Pop
17 min read


5 Shocking AI Trends Businesses Are Using in 2025
Discover 5 shocking AI trends revolutionizing businesses in 2025, from synthetic data to micro LLMs and AI-powered automation.

David Pop
6 min read


Synthetic data - Beginners Guide 2025
Discover the transformative power of synthetic data! Learn how businesses leverage AI-generated data for innovation in marketing, machine le

David Pop
10 min read


How Much Does Market Research Cost?
Discover the true cost of market research, key factors that affect pricing, and strategies to get valuable insights without overspending.

Dr. Rebeka Pop
12 min read


The first publicly available Free B2B SaaS AI Audience Simulator - SaaSy by enäks
Free B2B SaaS AI audience simulator. Use AI to predict your B2B SaaS audience’s consumer behavior and gain insights into their preferences.

Dr. Rebeka Pop
4 min read


Client Toolkit for a Primary Market Research
Explore the market research process from a client’s perspective in four steps, highlighting key tips for clarity and success.

Dr. Rebeka Pop
4 min read


Use emotions to increase B2B SaaS leads by 90%
Discover the power of emotions in B2B SaaS marketing. Learn how an emotion-led approach can increase leads by 90% & transform your business.

David Pop
4 min read


Google Killed Data Analysis for SMEs
Explore the impact of Google's recent changes.

David Pop
6 min read


7 Consumer Trends for 2024
Discover 2024's consumer trends: Tech, society, environment reshape behavior. Brands adapt or risk irrelevance in this seismic shift.

Dr. Rebeka Pop
12 min read
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