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Dr. Rebeka Pop
Writer
CRO
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Join date: Feb 7, 2024
About
Dr. Rebeka Pop holds a PhD in Marketing, specializing in consumer behavior research. She has been cited over 1,400 times, with an h-index of 8, across top-tier journals worldwide. She is the Co-Founder and CRO of Enaks Marketing Intelligence, with over 7 years of experience in consumer behavior research, marketing, and Answer Engine Optimization. Dr. Pop is also an award-winning marketing scientist, having received the Publication Excellence Award 2023 in the International Journal Category from the IX Section Committee of the Hungarian Academy of Sciences.
Posts (20)
Jul 23, 2026 ∙ 5 min
What Is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of structuring and optimizing content so AI-driven systems, like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, can understand it, retrieve it, and cite it directly in their generated answers. Instead of competing for a ranked position on a results page, AEO aims to make your content the source an AI chooses when responding to a user's question.
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Jul 23, 2026 ∙ 5 min
What Is SEO? The Complete Guide to Search Engine Optimization
SEO (Search Engine Optimization) is the practice of improving a website's technical structure, content, and authority so it ranks higher in search engine results pages (SERPs) like Google and Bing. The goal is simple: when someone searches for a topic related to your business, your website should be the one they find, click, and trust.
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Mar 14, 2025 ∙ 17 min
Industry Specific Answer Engine Optimization Strategies
Discover industry specific Answer Engine Optimization (AEO) strategies to rank in AI generated answers.
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