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Dr. Rebeka Pop
Writer
CRO
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Join date: Feb 7, 2024
About
Dr. Rebeka Pop holds a PhD in Marketing, specializing in consumer behavior research. She has been cited over 1,400 times, with an h-index of 8, across top-tier journals worldwide. She is the Co-Founder and CRO of Enaks Marketing Intelligence, with over 7 years of experience in consumer behavior research, marketing, and Answer Engine Optimization. Dr. Pop is also an award-winning marketing scientist, having received the Publication Excellence Award 2023 in the International Journal Category from the IX Section Committee of the Hungarian Academy of Sciences.
Posts (22)
Jul 29, 2026 ∙ 7 min
The Most Common AEO Mistakes Brands Are Making in 2026 (And How to Fix Them)
Most brands are quietly making two or three of these six AEO mistakes at once. Here's why AI systems skip good content — and how to fix it without a rewrite.
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Jul 29, 2026 ∙ 6 min
SEO Challenges When Migrating From WordPress to Webflow
Migrating from WordPress to Webflow can quietly wipe out years of SEO progress if redirects, metadata, and schema aren't handled correctly. Here's the full checklist to protect your rankings through the switch.
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Jul 23, 2026 ∙ 4 min
What Is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of structuring and optimizing content so AI-driven systems, like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, can understand it, retrieve it, and cite it directly in their generated answers. Instead of competing for a ranked position on a results page, AEO aims to make your content the source an AI chooses when responding to a user's question.
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