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15 + 1 Marketing Strategy Ideas for Startups
Did you know that only 2 in 5 startups are profitable? The other startups either break even (1 in 3) or continue to lose money (1 in 3)....

Dr. Rebeka Pop
14 min read
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SEO for Small Businesses: 12 Budget-Friendly SEO Strategies [Updated for 2025]
Small business SEO is the process of optimizing your website and online presence to attract local and targeted audiences . It includes...

Dr. Rebeka Pop
16 min read


Decoding Customer Needs: Effective Analysis Approaches for Customer Need Analysis
Understanding and meeting customer needs have always been a challenge for businesses. From the mass production techniques of the early...

Dr. Rebeka Pop
8 min read


How to Create a Marketing Plan for Small Businesses
Why is it important to have a marketing plan for small businesses? Consider two beauty boutiques in a community, both offering a range of...

Dr. Rebeka Pop
10 min read


10 Small Business Marketing Strategies to Be Visible
Are you a small business owner? If so, you know that having a clear vision and a solid plan is essential to success.

Dr. Rebeka Pop
7 min read


Market Research Small Business Opportunities: Get the Data You Need!
In a world where "research" often gets confused with a quick Google search, it's crucial to distinguish between the two.

Dr. Rebeka Pop
10 min read
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