What are the costs associated with investing in Answer Engine Optimization for SaaS companies?
- David Pop
- Jun 18
- 2 min read
In most cases, the total monthly investment ranges from €1,000 to €3,750, depending on your goals, content needs, and whether you’re working with an agency or handling it in-house. This includes strategy, execution, and ongoing optimization. But where does that money actually go?
In this article, we’ll break down the real costs behind AEO, from audits to content to training, so you can decide what level of investment makes sense for your SaaS growth.
Initial Audit and Strategy Development
Conducting an initial audit of your current online presence and AEO performance is completely free in many cases. Depending on the complexity of your SaaS website and the depth of the audit you require, it might cost around €500—but in most cases, this is done at no extra charge, just like we do at Enaks.
Developing a comprehensive AEO strategy tailored to your SaaS business—if the implementation is not included—can cost between €1,000 and €1,890. However, if the engagement includes execution, at Enaks Marketing Intelligence, we cover the strategy development for free when you commit to a 6–12 month collaboration. Our average monthly fees typically range from €1,000 to €3,750, depending on the scope and growth goals.
Content Development and Technical Implementation
Content must be created and technical improvements must be executed on a regular basis. That’s why AEO—just like SEO—requires an engagement of at least 6 to 12 months. As mentioned above, this cost is fixed if the execution is handled by us, with an average monthly fee typically ranging from €1,000 to €3,750 in most cases.
This may include content optimization for your existing blog posts, website content enhancements, regular blog posting, and page building—depending on how quickly you want to see results for your SaaS.
Ongoing Monitoring and Reporting
Monitoring and reporting are included at no additional cost. We recommend using tools like GA4 and Plausible for smaller or early-stage startups, or Umami Analytics for those seeking a privacy-focused alternative. Custom reporting templates can also be provided upon request, tailored to your specific goals and metrics.
Training and Education
Providing AEO training for in-house teams or employees can range from $1,000 to $5,000, depending on the duration and depth of the training program.
Enrolling staff in advanced AEO courses or workshops to stay updated with the latest trends and techniques may require an investment of $500 to $2,000 per participant.
What’s the Total Cost for a SaaS Tech Startup to Use Answer Engine Optimization?
The total monthly cost for implementing AEO typically ranges between €1,000 and €3,750 when partnering with Enaks Marketing Intelligence. We offer one of the best price-to-value ratios in the industry. While many other agencies charge significantly more, often without delivering timely results or forecasting outcomes a year in advance, we focus on delivering measurable impact within months.
With the rapid advancement of AI, AEO and SEO strategies can now generate results faster and more cost-effectively than ever before. Yet, many providers continue to overcharge and hide costs in bloated pricing models.
If you're looking for transparent pricing, quick wins, and a partner focused on growth, Enaks Marketing Intelligence is one of the best choices on the market.
