From Lab to SERP
Pharma Digital Marketing
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Industry: Pharmaceuticals
Location: Switzerland
Engagement: Apr 2024 – Mar 2025
Fractional CMO
SEO
Digital Marketing
Content Marketing
"Everything was delivered perfectly and on time."
— CPO, Pharmaceuticals Company
Overview
A Swiss pharmaceutical company partnered with us to strengthen its digital presence and improve online sales. The client needed more than just visibility, they wanted to rank higher in SERPs, capture qualified traffic, and increase sales efficiency.
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The objective: a pharma digital marketing strategy built around SEO services and compliant content that could boost organic growth and improve order value.
The Challenge
The company faced several obstacles to achieving digital growth:
Low search visibility
Their pages ranked poorly for competitive pharma keywords.
Weak organic performance
They needed SEO services tailored to the pharmaceutical sector to solve these digital marketing challenges while staying compliant.
Insufficient traffic limited awareness and customer acquisition.
Low conversion value
Average order value (AOV) lagged behind benchmarks.
— CPO, Pharmaceuticals Company
The Solution
We implemented a pharma digital marketing strategy combining research, SEO, and on-site optimization:
Technical SEO
Improved on-page optimization, metadata, and technical SEO to increase search visibility.
SEO strategy
Focused on clusters of high-value pharma keywords with strong commercial intent.
Content Optimization
Refined existing copy into SEO-friendly, compliant content that built credibility and improved rankings.
Conversion Enhancements
Simplified product page layouts and optimized upsell opportunities to boost AOV.
Business Impact
The results proved the value of a focused SEO and digital marketing strategy:
+45%
increase in organic traffic through improved rankings and search visibility
+21%
increase in average order value (AOV) from conversion-focused adjustments
Top 5 SERP
rankings for multiple targeted pharmaceutical keyword cluster
FAQ
Why is SEO important for pharmaceutical companies?
Because patients and healthcare professionals often start online. Strong SEO ensures visibility, trust, and consistent inbound opportunities.
How do you manage compliance in pharma digital marketing?
We work with clients to ensure all SEO and content marketing follow strict regulatory guidelines — balancing compliance with visibility.
Can SEO really increase sales in pharmaceuticals?
Yes. By capturing high-intent searches, SEO services not only increase traffic but also improve conversions and order value.
How long does it take to see results from pharma SEO?
Ranking improvements appear in 3–6 months, while significant traffic and sales impact build steadily over 6–12 months.