Ranking with Answers
HealthTech SEO & AEO
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Industry: HealthTech
Location: Romania
Engagement: Jan – March 2025
(sprint project, retainer since)
Answer Engine Optimization (AEO)
SEO
Web Development
Marketing Strategy
"They took the time to understand my specific goals and tailored their approach accordingly."
— CEO, HealthTech Company
Overview
A Romanian B2B HealthTech company wanted to grow its visibility in order to generate more qualified leads from clinics, hospitals, and healthcare providers.
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They partnered with us for a three-month SEO and AEO sprint, covering keyword research, technical audits, and content optimization. The goal was clear: increase online visibility and turn that visibility into qualified leads.
The Challenge
Before engaging with us, the company’s marketing faced three critical issues:
Lack of visibility
Their site was not visible for critical keyword clusters and without visibility, inbound lead generation remained flat.
Technical SEO issues
They needed a partner who could act as a growth driver, combining SEO and AEO strategy with hands-on execution to quickly boost visibility and lead generation.
Site structure limited indexing and discoverability.
Content gaps
No case studies, solution guides, FAQs, high quality bog articles answering the real questions of healthcare decision-makers.
Enaks successfully improved the client's online presence, search rankings, and organic traffic.
— CEO, HealthTech Company
The Solution
We delivered a focused SEO and AEO strategy:
SEO & AEO Audit
Conducted a full audit of the website, identifying indexing issues, crawlability gaps, duplication, and missing structured data.
Long-Tail Query &
Semantic Mapping
Researched 40+ long-tail queries across the funnel aligning with commercial intent.
On-Page Optimization
Fixed meta titles, description, headings, implemented structured data/schema for AEO discoverability, improved internal linking strategy between solution pages and resources. Optimized page copy for readability, query relevance, and conversion intent.
AI optimized content
Created 5 high-value articles/month targeting commercial long tails following SEO & AEO best practices.
Technical SEO
Resolved indexing and canonical issues, improved site speed and Core Web Vitals, optimized sitemap and hierarchy.
Business Impact
Within three months, the project delivered measurable improvements:
+38%
organic traffic from priority long-tail queries
Top 3
rankings achieved for multiple HealthTech clusters
+27%
increase in inbound leads, including 3 new from AI answer engines
Ongoing visibility growth in AI answer engines
FAQ
Why focus on long-tail queries in HealthTech SEO?
Because long-tail queries reflect real buyer intent — e.g., “telehealth platform for small clinics.” Ranking here delivers higher-quality leads than generic keywords.
How does AEO help HealthTech companies?
AEO ensures content is visible in AI-driven engines like ChatGPT, Gemini, and Perplexity, so decision-makers see your solution when asking industry-specific questions.
How long before SEO & AEO drive leads?
Ranking and traffic improvements appear in 2–3 months. Pipeline impact builds in 3–6 months as optimized content gains traction.
What are the key strategies for improving AEO?
To enhance AEO, focus on structured content, question-based headings, schema markup, and voice search optimization. Providing concise, authoritative answers increases the chances of appearing in AI-generated search results.