Ranking for Revenue
Global data analysis SaaS
Industry: SaaS / Customer Feedback Analytics
Location: USA
Engagement: Jan 2024 – Oct 2024
Fractional CMO
SEO
Lead generation
Content Marketing
"enäks worked quickly and delivered what they promised."
— CMO, Customer Feedback Analytics Software Company
Overview
A global customer feedback analytics SaaS company wanted to strengthen its SEO performance, online presence, and lead generation. Their business goals were ambitious: achieve top positions on Google SERPs for strategic keyword clusters and generate €150,000 in revenue from new clients by the end of the year.
They needed a partner who could provide SEO services tailored to SaaS companies, ensuring that search visibility translated into qualified leads and measurable revenue.
The Challenge
Despite having a strong SaaS product, the company’s marketing faced three critical issues:
Poor SEO performance
Target keyword clusters were underperforming, limiting visibility on Google.
Poor lead generation
The challenge wasn’t just technical SEO, but building a complete SEO and lead generation engine that would drive both visibility and sales.
Their existing content and campaigns failed to attract qualified leads.
Revenue growth
Without stronger SEO and inbound lead flow, reaching the company’s revenue target wasn’t possible.
—CMO, Customer Feedback Analytics Software Company
The Solution
We designed and executed a multi-layered SEO service program aligned with the client’s lead generation and revenue goals:
OKR Framework for SEO & Marketing
Set clear Objectives and Key Results, tying SEO activity directly to lead generation and revenue outcomes.
SEO Strategy Development
Analyzed target keyword clusters and optimized for both on-page SEO (content, meta, technical fixes) and off-page SEO (backlinks,
authority building).
Agile SEO Execution
Used agile methodology to implement improvements quickly, measure results, and adapt based on live performance data.
Content Marketing for Lead Generation
Produced high-quality, keyword-rich content designed to rank, attract prospects, and nurture them into leads.
Business Impact
Within one year, the results showed the direct impact of SEO services on lead generation:
TOP SERP
€150,000
+200%
+185%
revenue target reached exclusively from organic search
organic traffic growth in website visibility and audience reach
achieved positions 1–2 in Google for strategic keyword clusters
growth in inbound lead generation from organic channels
FAQ
How do SEO services support SaaS lead generation?
By optimizing for the right keyword clusters, SEO ensures you’re visible to buyers searching for solutions. When paired with content marketing, this visibility translates into qualified leads.
How quickly do SEO results show for SaaS companies?
Initial ranking improvements can appear in 3–6 months, with lead generation and revenue impact compounding over 6–12 months.
Why is content marketing critical for SEO services?
Content is what gets indexed, ranked, and read by buyers. For SaaS, content must be both keyword-rich and aligned with customer pain points to turn traffic into leads.
How do SEO services connect to revenue growth?
SEO services drive visibility, but strategy connects it to pipeline. By aligning content, keywords, and conversion paths, we ensure organic traffic turns into leads and leads into revenue.
Do you also support Answer Engine Optimization (AEO)?
Yes. Beyond SEO, we structure content for answer engines like ChatGPT, Gemini, and Perplexity, ensuring visibility in both traditional and AI-driven search.