Framing Visibility
Branding Boost for Art
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Industry: Arts & Creative
Location: UK
Engagement: Ongoing creative partnership
Branding
Visual identity
Website redesign
Overview
A UK-based art company struggled with weak branding and low online visibility, which limited its ability to attract clients and secure exhibitions. Despite having strong creative work, their online presence and identity didn’t reflect their value or vision.
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To address this, we delivered a complete branding and visual identity package — including logo design, a website overhaul, and a consistent visual theme across all digital platforms.
The Challenge
The client’s business growth was held back by:
Weak branding
Outdated logo and inconsistent visuals undermined credibility.
Low online visibility
The website was not optimized to attract collectors or galleries.
Client acquisition barriers
Limited professional presence reduced opportunities for exhibitions and sales.
The Solution
We provided a branding boost:
Logo Design
Created a modern, distinctive identity to reflect the artist’s style.
Website Redesign
Built a cleaner, art-focused digital presence optimized for visibility and engagement.
Visual Identity Package
Established a consistent look across all platforms — from the website to social media and exhibition materials.
Art Marketing Alignment
Ensured digital channels were optimized to support visibility and client acquisition.
Business Impact
The transformation was both creative and commercial:
+500%
Exhibitions increased, from 1 per year to 6 per year.
+290%
Revenue grew, from £5,000/year to £19,500/year.
Stronger presence helped attract more collectors and opportunities.
FAQ
Why does branding matter for art companies?
Strong branding and a professional visual identity build credibility, helping artists attract clients, exhibitions, and partnerships.
What’s included in a visual identity package?
Typically, logo design, website design, color palettes, typography, and digital templates to create consistency across all touchpoints.
How does branding help increase revenue in art?
By improving visibility and professionalism, branding makes it easier to secure exhibitions, attract collectors, and close sales.
Can small art businesses benefit from branding?
Yes. Even small art companies and independent artists see significant impact from professional branding and online visibility.
Do you offer ongoing creative support or only one-time branding projects?
We provide both one-time branding packages and ongoing partnerships to ensure continuous growth and adaptation.