Market Research is affordable now, with us.

At enäks, our mission is to empower small and medium-sized enterprises (SMEs) with high-quality yet affordable marketing research and consultancy services.

How we made Market Research so affordable?

We've made a huge sacrifice to reduce our prices to the absolute minimum, ensuring that market research is accessible to all SMEs. With our help, you'll gain a deep understanding of your consumers' behavior, as well as a comprehensive overview of your industry. We tailor our pricing strategy based on your unique circumstances, such as company size, revenue, and industry, to provide you with cost-effective market research solutions, without compromising on quality. With over 10 years of experience in marketing and 6+ years of experience in market research, we know how to deliver high-quality services while keeping prices low. Don't let industry giants intimidate you - with enäks, you'll have the insights you need to compete and come out on top!

Research Citations

+900

Avg. Estimated Contribution

4.8 ROI

Cited Papers

Top 1%

Analytics tools are just not enough.

Do you ever feel like no matter how many fancy analytical tools you use, you just can't seem to fully grasp what your customers truly want? It's frustrating to spend so much time analyzing traffic patterns and A/B testing messages, only to feel like you're still missing the mark. But fear not, because there's an oldie but goldie method that never fails - market research! By using this reliable and transparent method, you can gain in-depth insights into your audience and bridge the gap between what you think they want and what they actually want. Don't let valuable data slip through your fingers and get the data you need.

Understand the why in the buying process.

Do you have all the necessary information about your customers? I'm referring to the megatrends, trends, drivers, and issues that constantly influence their purchasing decisions. The fascinating thing about human behavior is its intricate nature—it's like peeling back layers of an onion. In market research, the surface level is known as hard segmentation, where we categorize customers based on demographic data. But what about the softer aspects? Those underlying factors that truly explain why someone buys—things like values, lifestyle, motivations, frustrations, attitudes, and preferences. By tapping into these insights, you can stay ahead of the curve, navigating the evolving landscape of consumer behavior and gaining those valuable "AHA" moments before your competitors do.

Stop the guesswork!

Relying on guesswork to make business decisions is like signing a death sentence for your company. While brainstorming and hypothesizing are great, they need solid data to back them up. That’s where market research steps in. It can save you from making the worst investment of your life. So, ditch the guesswork and turn to market research for reliable answers. It's your ticket to reducing guesswork and gaining transparent, reliable data for your questions and hypotheses.

Shorten the A/B testing process

The A/B testing process can take several months to complete and to draw the conclusion of which version of your product or service it’s the best suitable for your audience. But how can you shorten this process? As a starting point, when defining your core product features, alongside the expected and augmented product features, it's essential to base them on initial desk research. Ideally, complement this with primary research to fully understand your potential customers' preferences and needs. This ensures that your product characteristics contain all necessary information, including your USP.

Start with gut feeling, continue with market research

Your previous personal and work experiences, as well as your intuition, have brought you to where you are today. Remember, a person cannot be a better CEO than they are as a person. Personal and professional growth is the key to improving your intuition as a professional. If you consistently work on this, you are already better than the average CEO.

However, while intuition can guide you for a while, to build a sustainable brand in the long run, you need market research to obtain reliable data and insights. These will either support or challenge your intuition. Additionally, you need a complete understanding of your audience; this forms the foundation of everything. Rather than cutting your marketing budget due to low conversion rates, consider reallocating it for better return on investment.

You figure out the problem, and we provide the solution - it's that simple!

Whether you're a numbers person or not, at enäks, we are eager to translate numbers and data into actionable insights.

Our market research process starts with YOU. Once you have defined the specific question or problem you're trying to address through your research, we come into the picture and take care of the rest. Based on your input, we define the best suitable research method for your needs. We determine the details of the research (sample, data collection, timeline, outcomes, etc.) and review them with you. Once we agree on the research details, we start to execute the research, including the final guide/questionnaire, data collection, data analysis, and interpretation. Based on the analysis, the findings and conclusions are presented to you.

Want to know more?

Our approach to understanding your industry and customers is highly comprehensive. We utilize data from reputable sources such as Statista, Euromonitor, Eurostat, and others, as well as top-tier scientific research. By combining reliable and relevant data, we aim to provide you with a thorough understanding of your industry and customers. In primary research, we carefully craft the research methodology, data collection tools, processes, and measures to align with your research objectives. We work closely with trusted partners during data collection and employ diverse sampling techniques to suit your specific needs. Our data analysis leverages cutting-edge tools customized to your research design and scope.

Want to know even more about our market research process? Don't hesitate to reach out to us. Let's start a conversation about your needs!

Everyone has their own weaknesses, and so do your competitors. Let us unfold theirs.

We understand the obstacles you encounter and the goals that drive you. With a combination of extensive industry expertise and advanced analysis, we don't just offer information; we provide clarity and confidence in an unpredictable world.

Our customized research techniques are designed to resonate with your specific challenges and aspirations, ensuring that every decision you make is well-informed, strategic, and in line with your vision.

Most importantly, in addition to raw data, we provide practical and managerial implications based on the research data, as we believe this is the primary output of our work.

Our market research services cover everything from secondary to primary research.

Gain deeper insights on how to outperform your competitors!

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Market Research FAQ

Why market research is important?

With market research, you can delve into your customers' deepest thoughts, preferences, and behavior. There is no other tool that can provide such profound insights, empowering you to make informed decisions and beat your competitors.

How market research can benefit entrepreneurs?

Every entrepreneur has that gut feeling that they rely on in the business world. But gut feeling isn't the same as guesswork. That's where market research comes in. An entrepreneur's gut feeling is like a hypothesis. Our job is to prove or disprove that hypothesis through extensive research and data, so we can ditch the guesswork and make decisions based on solid data.

How market research helps businesses?

Market research offers invaluable insights into shifting customer preferences and behaviors and can help in devising proactive strategies to navigate macroeconomic factors. Whether you're launching a new product, setting pricing, devising a communication strategy, or understanding your buyer persona, market research is the answer. Regardless of your business's stage, size, or field, market research empowers you to make data-backed decisions and stay ahead of the competition by gaining insights before them.

Are market research reports free?

The cost of a market research report can vary widely, ranging from €3,700 to several hundred thousand dollars, depending on factors such as research type, methodology, scope, sample size, incidence rates, participant incentives and so on. However, there are companies, such as enäks, that provide high-level market research reports for free. These reports offer valuable insights into industry trends and customer behavior, making them an essential resource for small and medium-sized enterprises looking to enhance their strategic decision-making.

When to conduct market research?

Market research is important for small SMEs at every stage, from seed to decline. It helps validate product ideas in the early stage and provides guidance for rebranding strategies during downturns. Here are key scenarios where market research offers invaluable solutions:

1. Customer Insight: Gain deep understanding of target audience preferences and behaviors to drive product development.

2. Identifying Opportunities: Spot market gaps and emerging trends to stay ahead of competitors.

3. Idea Testing: Validate concepts before entering the market and adapt offerings to meet market needs.

4. Risk Management: Understand market dynamics to anticipate challenges and develop resilient strategies.

5. Competitive Analysis: Analyze competitors to effectively position your brand in the market.

6. Product Development: Refine offerings based on feedback from potential customers, ensuring product-market fit.

7. Marketing Strategy: Inform targeted marketing efforts for better audience engagement.

8. Resource Optimization: Allocate limited resources effectively for maximum returns.

9. Investor Confidence: Provide evidence of market potential to enhance credibility with investors.

10. Strategic Planning: Guide goal-setting and roadmap creation for sustainable growth.

11. Adaptability: Stay aligned with evolving market conditions through continuous research.

12. Pricing Strategy: Gauge customers' willingness to pay and shape competitive pricing.

13. User Experience Enhancement: Improve offerings based on customer preferences to refine user experience.

14. Increased Success Probability: Inform strategic decisions to significantly boost chances of success.

How market research is conducted?

In a nutshell, at enäks, the market research process is divided into four steps. It all begins with identifying your business problem and defining the research question. From here, we take the reins. We develop the research design tailored to your specific needs, carefully defining the most suitable research methods, whether you wish to explore qualitative insights from your customers or let numbers speak through quantitative methods. We delve into the nitty-gritty details of the research, including the sample selection, data collection methods, timeline, expected outcomes, and more – all of which we fine-tune with your input.

Once we've reached a consensus on the research specifics, we dive into action. This involves executing the research plan, which includes crafting the final guide or questionnaire, conducting data collection, and rigorously analyzing and interpreting the data. Finally, we present the findings and conclusions derived from our analysis to you.